YEAR
JUN 2018
Theme: “If you roll together, feast together”
Artwork & Packaging
KFC
Red (KFC’s iconic colour) is used to presenting love around the table when the bucket is placed in the middle. The chalky effect reflects on the process of the chicken preparation in flour before being fried, whilst the 11 was reinforced with ‘HERBS & SPICES’ to educate and remind the customers that their finger-lickin' taste lies behind 11 secret ingredients.
These bucket designs showcase an energetic, loving and
buzzing scene, with the idea of ‘togetherness’.
2 MAIN REPRESENTATIONS
-
Stars representing celebration
-
Heart showing love
YEAR
JUN 2018
Theme: “If you roll together, feast together”
Artwork & Packaging
KFC
Red (KFC’s iconic colour) is used to presenting love around the table when the bucket is placed in the middle. The chalky effect reflects on the process of the chicken preparation in flour before being fried, whilst the 11 was reinforced with ‘HERBS & SPICES’ to educate and remind the customers that their finger-lickin' taste lies behind 11 secret ingredients.
These bucket designs showcase an energetic, loving and
buzzing scene, with the idea of ‘togetherness’.
2 MAIN REPRESENTATIONS
2 MAIN REPRESENTATIONS
-
Stars representing celebration
-
Heart showing love
